While this is an isolated occurrence, we are working to identify the issue.” “We are obviously concerned and want to wish Zion a speedy recovery,” Nike said in a public statement: “The quality and performance of our products are of utmost importance. Like Starbucks, Nike responded with urgency and concern and chose to take action rather than point fingers. While unfortunate and frustrating, this type of problem has happened before and will happen again. We don’t yet know if the product was defective or if someone tampered with the shoe. What happened appears to be a product malfunction. The Nike incident has nothing to do with race. His sense of urgency in handling the situation showed the world how important it was. He didn’t cast blame but instead took ownership. Instead, Schultz publicly acknowledged and apologized for the incident, then immediately flew to Philly to manage the situation firsthand. Damage control wasn’t about hiding behind legal statements or trying to push it out of the spotlight.
The way Howard Schulz, CEO of Starbucks, handled the situation was a textbook lesson on how to properly handle a bad situation. It was a mistake, but it was too late the incident hit news outlets worldwide.
Two African-American customers were falsely arrested in one of their Philadelphia, PA stores. Consider what happened last year with another major brand, Starbucks, when they were faced with a crisis. This is a classic crisis management situation. This is about showing the world that they are, as they always have been, a world-class company that manufactures and sells world-class merchandise. This isn’t about admitting fault or casting blame. I have no doubt that Nike will “Just Do It” and that the “it” is the right thing. So, t he big question is whether Nike will fall apart at the seams or be able to stitch this problem back together. Regardless, Nike is in the spotlight and everyone is waiting to see how the company will respond. Many are blasting Nike, while some claim that the shoe was tampered with. The event is trending across social media platforms. The shoe, the PG 2.5 PE, was manufactured by Nike. The game, Duke against UNC (University of North Carolina), was the most highly anticipated college basketball games of the year. Williamson is considered one of the best basketball players today and is expected to be the number one draft pick in the NBA. Williamson a speedy recovery with no future issues due to this injury.